Works

I redid the branding for a language solutions company. Working with my team at Kraftend, I created the new brand look, including design guidelines and visual styles. I handled the creative direction, wrote the copy, and set up the base visual design and assets for their website. I also made presentation decks for their team and clients to use.

As co-founder and creative director of Hare, I built this silk scarf brand from the ground up. The brand specializes in eco-printed silk scarves, produced in Turkey using natural dye techniques. I shaped every creative aspect of the brand: from naming and identity to product design, including original illustrations and patterns. My role extends beyond design to business operations, handling both creative direction and business management. The project represents my shift from designer to entrepreneur, combining creative vision with business strategy. I am responsible for everything from product development and brand identity to digital presence, advertising, and financial planning.

I developed and created the complete brand identity for a collagen brand, while managing the project and client relationship directly. My role covered the entire creative process: from brand strategy and guidelines to packaging design with print supervision. I also created the brand's digital presence, including social media content, e-commerce visuals, and web assets. This end-to-end involvement allowed me to ensure consistency across all brand touchpoints while maintaining clear communication with the client.

I'm a design partner in an Istanbul-based workshop community, working alongside an architect and fashion designer. Together, we develop concepts, design workshops, and create campaign strategies that bring together diverse creative perspectives. I'm also responsible for social media and digital presence of this community.

I led the rebrand for 'Yeni Birileri' (meaning 'new people'), a production company seeking to modernize their identity. The refresh focused on giving their established symbol a contemporary edge, paired with a minimal design system and bold color palette. After establishing the new brand direction, I developed campaign visuals that brought this identity to life.

BrewCat is a startup I'm building with a product designer - an AI-powered app for coffee enthusiasts to track and share their brewing experiences. As the brand and visual design lead, I'm developing the identity system and digital design language while collaborating on product design.