Hare

As co-founder and creative director of Hare, I built this silk scarf brand from the ground up. The brand specializes in eco-printed silk scarves, produced in Turkey using natural dye techniques. I shaped every creative aspect of the brand: from naming and identity to product design, including original illustrations and patterns. My role extends beyond design to business operations, handling both creative direction and business management. The project represents my shift from designer to entrepreneur, combining creative vision with business strategy. I am responsible for everything from product development and brand identity to digital presence, advertising, and financial planning.